WEBINAR: Avoiding Common Pitfalls in Product Development (including customer need)

A great idea doesn't always translate to a successful product. In this webinar, hear from Tiffany Wilson, who has spent years advancing innovative medical technology from benchtop to bedside, as she share the common pitfalls in product development.

September 10, 2018

Avoiding Common Pitfalls in Product Development​
Tuesday, September 18, 2018
11:00 AM EST


So, you have an idea for a new medical technology. Now what? Coming up with a concept for a new medical device is an exciting moment. The possibility of solving a real unmet clinical need can seem so promising that you may overlook the myriad process challenges that go along with bringing this idea to life. Creating a new medical device can be a grueling process that involves plenty of moving parts – including non-disclosure agreements, patent laws, the development and approval cycle, time commitment and more.

This moderated discussion will cover:

  • Does my technology address a real clinical pain point or is my technology looking for a problem?
  • Who is my customer(s) and when should I be talking to them?
  • When does a “project” become a “product”?
  • When do I need to think about regulatory and quality activities?
  • What are the benefits of finding good partners to work with and how do I find them?


About the Presenter: 

Tiffany Wilson has spent more than 15 years bringing innovative medical technology from benchtop to bedside. She leads the Global Center for Medical Innovation, a non-profit organization that represents the Southeast’s first medtech innovation center.  GCMI is catalyzing a highly capital efficient method approach to move innovation to products that impact patient outcomes, bringing the critical assets, infrastructure, and expertise needed to support entrepreneurs from concept through preclinical testing.

Tiffany joined GCMI from Scientific Intake, where she was VP of Business Development & Strategy.  In 2002, she launched ACell as VP of Corporate Strategy & Finance, leading a broad range of initiatives, including regulatory, reimbursement, and the scientific advisory board. A former consultant & investment banker, she brings considerable experience in strategic planning, business development, operations, and financial analysis. 

Tiffany serves as Founding Member of Medtech Women @ SEMDA, was Past-President of the Southeast Medical Device Association (SEMDA), and on the Georgia Bio Board of Directors. She is a Member of the National Advisory Council on Innovation and Entrepreneurship (NACIE) at the U.S. Department of Commerce. In 2015 Tiffany received the Georgia Bio Community Award and in 2017 was presented with the Industry Growth Award.  She was recognized by Inc. Magazine as one of “17 Inspiring Women to Watch in 2017” and one of Becker Hospital Review’s “110 Women in Medtech to Know in 2017."